R.I.P Cocaine

LAS VEGAS, June 12 /PRNewswire/ — Today, Redux Beverages announced that its world-famous energy drink Cocaine would take on a new name, or rather a lack thereof. In a move unprecedented in the cluttered energy drink market, Redux will soon allow its users to individually decide what they want the drink to be called. The new packaging will feature a white “billboard” and copy (“Insert Name Here”) encouraging the user to name it, write on it and brand it. In addition Redux will produce a line of stickers, presented via new in-store displays, to be placed on the cans just in case the user needs a little “help” naming it. Some sticker examples are “Banned by The Man,” “Screwed” and “Censored.” An ongoing naming challenge on the website (DrinkNoName.com) will also be part of the effort.

http://www.drinkcocaine.com/

R.I.P Cocaine

LAS VEGAS, June 12 /PRNewswire/ — Today, Redux Beverages announced that its world-famous energy drink Cocaine would take on a new name, or rather a lack thereof. In a move unprecedented in the cluttered energy drink market, Redux will soon allow its users to individually decide what they want the drink to be called. The new packaging will feature a white “billboard” and copy (“Insert Name Here”) encouraging the user to name it, write on it and brand it. In addition Redux will produce a line of stickers, presented via new in-store displays, to be placed on the cans just in case the user needs a little “help” naming it. Some sticker examples are “Banned by The Man,” “Screwed” and “Censored.” An ongoing naming challenge on the website (DrinkNoName.com) will also be part of the effort.

http://www.drinkcocaine.com/